31st Oct

Wedding Sutra, recommends Fabled Forevers for wedding planning

For decades, Switzerland has been the favoured spot for Indian honeymooners and families for its majestic peaks, cobblestoned streets, verdant valleys and quaint chalets that are cleverly modern from the inside. And now, as Indians are taking the globe by storm with an economic boom and the elite eyeing unique destinations born out of the will to stand out, Switzerland and Europe have emerged as the top choices.

On the forefront of this wave is Fabled Forevers Destination Wedding and Events with Shilpa Sukumar spearheading the wedding planning company. Bridging the gap with smooth expertise, Shilpa and her team are now the go-to planning company for couples who wish to start their ‘happily ever after’ journey in Europe. Today in conversation with Shilpa we delve into the intricacies of wedding planning in Europe and take in her perspective on what the future holds for Indian weddings in the continent.

What led you to create Fabled Forevers?
In 2013, after completing a Master’s in Tourism Management from Switzerland, I established Fabled Forevers Destination Weddings and Events. This venture was born out of a realisation during my time studying and living in Europe that there was a significant market gap. This gap revolved around the absence of wedding companies catering to destination weddings, particularly for Indian couples.
European weddings were typically single-day celebrations with fewer guests, in contrast to the elaborate Indian wedding traditions. Indian tourists mainly visit Europe for tourism or honeymoon purposes. Despite Europeans’ familiarity with Bollywood and Indian cuisine, there was a lack of awareness and understanding of Indian culture. This observation highlighted the need for a service to coordinate and plan Indian weddings in Europe, allowing them to experience their cultural grandeur in exotic European locations.

Wedding Sutra, recommends Fabled Forevers for wedding planning
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26th Feb

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Lunedì sera anche gli abitanti della località grigionese e i turisti hanno partecipato alla festa iniziata venerdì e proseguita per diversi giorni. 850 invitati, tutti gli hotel a 5 stelle di St.Moritz occupati, un luna park, …

Cifre ufficiali su quanto sia costato l’addio al celibato di Akash Ambani, figlio del multimiliardario indiano Mukesh Ambani, non se ne hanno, ma si stima una cifra attorno ai 100 milioni di franchi.

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“I festeggiamenti durano per più giorni e quindi si hanno bisogno più location in uno spazio ristretto, cosicché gli invitati possono camminare o andare in macchina o carrozza. Quindi le sfide sono avere gli hotel liberi e muovere così tante persone contemporaneamente”, spiega alla Radiotelevisione svizzera Shilpa Sukumar, che da cinque anni organizza in Svizzera matrimoni ed altri eventi per la clientela indiana.

Un evento di questa portata fa storcere il naso a molti, ma non agli operatori turistici della località. Secondo Roberto Rivola, portavoce Engadin St. Moritz turismo, almeno 500-600 persone, dai cuochi agli operai, abbiano lavorato per il successo del party.

tvavizzera.it/Zz/ats con RSI (TG del 26.02.2019)

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Shilpa Sukumar - On Ambani's Wedding In Switzerland



Best Wedding Planners for Weddings in Switzerland, France, Italy, Austria and Spain


6th Nov

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Wealthy outsiders looking to celebrate big weddings away from prying eyes in their own countries can count on Swiss discretion.

The upmarket Swiss resort town of St Moritz had seen nothing like it before. The scale and pageantry surrounding the wedding celebrations of a super-rich Indian family in June even made it into the local mediaexternal link.  Around 700 guests were flown in and accommodated in five different hotels for a week of festivities. The traditional procession of the groom saw the wedding contingent take over the streets of the ski resort town dancing to the tunes of a brass band from Britain costing £5,000 (CHF6,528) a day.

The festivities continued into the night, illuminated by 25 Swarovski crystal chandeliers brought in from the Netherlands at a cost of €25,000 per day. An indoor tennis court complex was converted into a dance hall to fit all the wedding guests under one roof and celebrity entertainers like Pakistani singer Rahat Fateh Ali Khan and Indian rapper Badshah were flown in to perform for the crowd. It is estimated that the final bill for the nuptials amounted several million Swiss francs.

Privacy policy

Besides the food, drink, entertainment and accommodation the wealthy Indian family organising the event was also paying for privacy. Despite the public nature of some of the festivities, the name of the couple who tied the knot could not be found in the press or even on social media.

Initial investigations into their identities were met with a brick wall of silence.

“I am sorry, but we do not provide names of guests out of respect for their privacy,” Nina Pongracz of the Engadine St Moritz tourism board told swissinfo.ch.

“I cannot share any information as I’ve signed a confidentiality agreement with the client,” said Shilpa Sukumar, a Swiss-based event planner who specialises in Indian weddings.

Hotels hosting the wedding guests had similar responses. Privacy trumped publicity and identifying the Indian family took hours of journalistic detective work.

Identity uncovered


“Privacy is very important for our guests and they usually ask for high confidentiality,” says Silvia Kostner of the Grand Hotel Kronenhof Pontresina, one of the wedding venues used for the Kumar family wedding.

To minimise any risk of paparazzi intrusion or being outed by a smartphone-wielding onlooker, publicity-shy super-rich guests can also opt for smaller venues.

“As a small hotel of only 57 rooms and suites, we suggest the entire palace as exclusive property to these clients, so that they ‘own’ it during their stay in Switzerland. Privacy is also an important aspect and confidentiality one of the factors for choosing us,” says Tomas Pedroni of Le Grand Bellevue Hotel in Gstaad.

Apart from the confidentiality, wealthy clients appreciate that there are enough things for their guests to do in Switzerland to make it worth the trip.

“Wedding couples often organise an activity package for several days,” says Claudia Jann of the Badrutt’s Palace Hotel in St Moritz.

The minimum one can expect to spend on such a wedding is a “few hundred thousand francs”, according to Sukumar. The amount of work required to put together a lavish Indian wedding in Switzerland means she can only organise three or four a year. Apart from fulfilling a complicated brief, wedding planners for the super-rich must also be prepared to satisfy spur-of-the-moment requests.

“One of our clients decided in the morning that over a hundred of his guests would like to take a chartered flight for a shopping trip to Milan,” Sukumar recalled. “Unfortunately, instead of a chartered flight they had to compromise and settle for some luxury coaches but they did get to shop in Milan and return for the party in the evening.”

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2nd April